BUSINESS - TECH TIPS

To Patch or Not to Patch

April 1, 2008

When a customer requests patches, first determine whether you should handle the order yourself or outsource it. This decision is based primarily on quantity. If it's a small order — from two to four dozen, depending on the size of the patch — consider doing the work yourself. If it's a large order — more than 50 pieces — it may be more cost-effective to contract the work to a company that specializes in patches. Because such companies focus on emblems, they can usually do the work less expensively than an average embroidery shop could. You would simply mark up the contractor's price and charge for product delivery and customer service.

On smaller jobs, decide with the customer whether emblems are the best solution for his needs. By asking the client a few questions, you may find that he thinks embroidery on emblems costs less, or that he'll be able to transfer the emblems to other types of garments.

However, most of these customers will be surprised to realize that direct embroidery may cost less than emblems. Instead of making a patch, embroidering on it and then stitching it onto the garment, you simply embroider the garment. Two steps are eliminated. It is a win-win situation.

The customer gets, in his perception, a higher-end product for less money, and the embroiderer saves a few steps out of the decorating process. — S.B.


RECENT STARTUP DECORATOR HEADLINES

Ink-Matching Tips
Screen printers have two options when it comes to ink color-matching systems: pigment concentrates (PC) or finished inks. Using pigment concentrates, printers can measure concentrated pigments according to the ink manufacturer's formulation guide and mix them with a plastisol carrier base. A finished ink system already has the correct base-to-pigment ratio, so the inks come ready to print.
December 01, 2008

Lofty Goals
Flawless embroidery starts with a smooth sewing surface. But when a customer's order calls for sewing on textured or lofty fabrics, your path to successful embroidery suddenly gets a little bumpy.
December 01, 2008

8 Tips for Embroidering with Metallics
Think of metallic embroidery thread as the equivalent of the foil effect popular on screen printed T-shirts sold at retail today. It adds a similar trendy look whether used in concert with other apparel decoration applications or alone.
June 09, 2008

Digitizing Designs for Terrycloth
Don't forget these important tips when creating a digital embroidery design file to sew out on towels and other deep-pile fabrics.
Monogramming bath towels and bathrobes can be a lucrative niche for embroiderers. Upscale department stores and linen shops are eager to set up arrangements with embroiderers who can monogram towels as wedding gifts.
May 22, 2008

New Threads Provide Paint for the Embroidery Palette
The latest embroidery threads include unique materials designed to create special eye-catching effects, improve production efficiency and open new markets.
It's easy to marvel at the technical sophistication of today's computerized embroidery machines and overlook the more mundane role of thread in the embroidery process.
April 29, 2008

Embroidery Business NewsletterImpressions SourcebookScreen Printing Product CatalogImpressions Digital EditionINFO-ACTION
Plan now to attend ISS Long Beach!
The Long Beach Convention Center
Workshops: January 22, 2009
Exposition and Conference: January 23-25, 2009
Click here to register.

Visit Imprinted Sportswear Shows

Produced by: Nielsen Business Media, a part of the Nielsen Company
Nielsen Business Media Hospitality Design | Kitchen & Bath Business | Display & Design Ideas | Multi-Housing News | Commercial Property News | Impressions
Impressions is the one-stop source for authoritative information and education on the decorated apparel business, including embellishing on wholesale apparel and promotional products. This
resource is crucial to apparel decorating professionals seeking to establish and grow a profitable decorated apparel business. Every issue of our decorated apparel magazine, both print and
online, is geared toward providing how-to instructions needed to perform the four major processes that comprise the decorating apparel industry marketplace — screen printing, embroidery,
heat-applied graphics and digital printing. Impressions also provides business and trend information unique to the decorated apparel and promotional products industry.


Impressions Home | Embroidery Business News | Decorated Apparel News | Screen Printing Apparel News | Embroidery Apparel News 
| Digital Apparel News | Promotional Products News | Apparel Trade Show Events | Apparel Performance Analysis 
| Apparel Business Publications | Imprinted Corporate Gifts | Promotional Product Advertising | Apparel Buyers Newsletter 
| About Impressions | Contact Impressions | Sitemap | RSS