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INDUSTRY NEWS
Broder Bros. Announces 'Selling What Sells' TourSeptember 08, 2011Broder Bros. Co.,, Trevose, Pa., is taking the "Selling What Sells" educational series on a three-part, nationwide tour of events focused on educating customers about sales presentations and selling more apparel. Beginning the week of Sept. 6, the first part of the tour will feature Alpha, Broder and NES staff, along with representatives from Bella + Canvas and some of the industry’s mills in 15 cities across the country. These full-day events will consist of product presentations and sales seminars based off of the Selling What Sells catalog and Bella + Canvas Sellers Guide, according to the company. Tour attendees will be offered exclusive discounts, free marketing materials, complimentary lunch and chances to win prizes drawn throughout the day, including a Selling What Sells showroom package and an Amazon Kindle. In addition, attendees will receive a first-hand look at all of the top-selling products from the Selling What Sells catalog as well as Bella + Canvas’ best-sellers, according to the company. The first leg of Selling What Sells Live On Tour events will be hosted in the following cities: • Northeast: Boston, Providence, R.I., Hartford, Conn. • Southeast: Orlando, Tampa, Miami, Fla. • Southwest: Houston, New Orleans, Baton Rouge, La. • Midwest: Indianapolis, Louisville, Ky., Cincinnati • West Coast: Sacramento, San Francisco, San Jose, Calif. Future Tour events will take place on Oct. 24-28 and Dec. 5-9. Learn more about Selling What Sells Live On Tour and how to register at: alphashirt.com/swstour, broderbros.com/swstour or nesclothing.com/swstour. For more information, visit broderbros.com. — S.G. RECENT HEADLINES
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