INDUSTRY NEWS

Gildan Joins Facebook, Twitter

May 05, 2010

Gildan Activewear, St. Michael, Barbados, recently announced it has joined the world of online social networks by establishing Facebook and Twitter sites.

Initially launched to further promote the "I Support..." program, these social networking sites will eventually provide more information about Gildan's products and company, as well as regular updates and information about its complete Corporate Social Responsibility commitment to making a positive impact on the environment, people and communities Gildan serves, according to the company.

Charities registered as part of the "I Support..." campaign can take advantage of a new charity promo kit, available at genuinegildan.com. The kit provides marketing materials and promotional Web banners for charities to use and share with their supporters to encourage more support and voting online.

Visit Gildan on Facebook and on Twitter, and visit genuinegildan.com for more information on the "I Support..." campaign. — J.L.



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