INDUSTRY NEWS

Heritage Sportswear, Gildan Announce Contest Winner

January 12, 2012

Heritage Sportswear Inc., Hebron, Ohio, together with Gildan Activewear, Newton Christ Church, Barbados, recently announced the winner of a new car, which was the prize in a contest it held at the 2012 Promotional Products Association International (PPAI) Expo, which took place from Jan. 2-6 in Las Vegas.

Kerry Gardner, Northwest Graphics, Utah, will “Cruze into 2012” in a new Chevy Cruze awarded by the two companies. To win the car, event attendees had to guess the number of Gildan T-shirts stuffed into a Cruze parked in the show lobby. The attendee with the correct guess walked away with a three-year paid lease on a 2012 Cruze.  

“We teamed up with Gildan to create fun on the floor at PPAI," says Tami Miller, marketing director for Heritage Sportswear Inc. "Gildan has 12 new styles for 2012, and has expanded its color offering to 98 colors and we wanted our decorators to know it."

In addition to the car giveaway, Heritage distributed Gildan decorated tees from its booth and awarded attendees with a $25 gas card if they were spotted wearing the shirts at PPAI. More than 800 attendees participated in the contest during the three-day event.

For more information, visit heritagesportswear.com or gildan.com. — S.G.


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