Sciessent, Woolrich Partner to Offer New Products

August 18, 2011

Sciessent, Wakefield, Mass., has partnered with Woolrich Inc., Woolrich, Pa., to expand its line of garments that include Agion Active odor elimination technology, many of which will be released in spring 2012.

Following the launch of a base layer program with the dual action technology earlier this year, Woolrich is introducing the men’s Destination, Territory and Tidal shirts and the women’s Poly Merino Henley line. Agion Active odor-elimination technology offers social confidence to consumers who want to stay fresh while engaged in their favorite activities. When wearing Woolrich shirts with Agion Active, consumers can feel confident knowing they are not offending with unpleasant body odor, according to the company.

“Agion Active performs better than any other anti-odor solution that we've tested and its performance was key in the success of our initial base layer launch,” says Brent Hollowell, vice president of marketing for Woolrich. “As more outdoor enthusiasts continue to become savvy about performance features, odor elimination tops their list of demands. By offering Agion Active, we can give our customers the classic style and comfort they’ve come to except from Woolrich, with the added benefit of a high tech odor eliminator that ensures freshness.”

Agion Active features a dual-action technology that not only provides antimicrobial product protection and industrial-strength odor elimination, but also controls vapor-based odors. Silver ion antimicrobial technology stops propagation of odor-causing bacteria on the fabric, while a natural, proprietary odor-trapping solution captures molecules from ambient odors and regenerates in the wash. Agion Active handles odor from 14 mechanisms, and performs for the life of the garment, with the odor absorber regenerating with each wash.

The Woolrich garments with Agion Active offer additional performance features, including comfort shoulders for ease of mobility and side vents, making them ideal for active and light sport. The Woolrich shirts with Agion Active will be available in spring 2012 at select retail locations and via woolrich.com.

For more information, visit sciessent.com or woolrich.com. — S.G.



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