Sportco Acquires Rohde Royce Labels

January 07, 2011

Sportco LLC, Naperville, Ill., recently acquired the Gabrielle Rohde Royce, GabiSport and Rohde Royce for Men labels of Rohde Royce Inc.

The Gabrielle Rohde Royce brand will relaunch this spring with a new product line, leveraging Sportco’s national sales and distribution network, as well as its apparel decoration services, according to the company.

Gabrielle Rohde has joined Sportco and will “play a central role in not only relaunching her namesake brand, but will also assist in marketing [the] Sportco Authentic brand and full-service decoration capabilities to the industry,” says Eric Withaar, president, Sportco.

The terms of the acquisition were not disclosed. For more information, visit sportcousa.com. — S.G.



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