The Americana Company Launches New Web Site

July 07, 2010

The Americana Company, Gardena, Calif., has launched its new Web site, complete with an updated design, improved features and a custom Web site builder, according to the company.

Highlights of the new Web site include more user-friendly, faster order grid; more comprehensive product information, including size specifications; expanded search functionality; e-mail-friendly product pages and single images; simplified checkout; and new marketing tools.

The company also launched its new customizable Web sites capability, available at no charge for registered customers.

The customized Web sites offer a professional platform for screen printers, embroiderers and promotional products dealers to show their clients what is available in the imprintable apparel market. The site will continue to be enhanced throughout the year, according to the company.

With the new Web site tool, customers can upload their company logo; select what brands and styles appear on their Web site; customize a homepage design or select from several templates; select color themes; set price mark-up at the brand or category level; or set up multiple Web sites.

For more information, to view a demo or to order The Americana Company's 2010 catalog, visit americanasportswear.com. - J.L.

 



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