Wendy Bellissimo Media, 5 Star Apparel Form Partnership

November 03, 2011

Wendy Bellissimo Media Inc., Los Angeles, and 5 Star Apparel Group, New York, have formed a licensing partnership that will include the marketing, production and distribution of the Wendy Bellissimo Baby & Kids apparel line.

Under the agreement, 5 Star will head up the creation, production and distribution of the Bellissimo brand lines, including layette sets, sleepwear and clothing geared toward boys and girls ages 0-7.

“The timing of the agreement is perfect, and we couldn’t be more delighted to partner with Wendy Bellissimo as she prepares for the launch of the Wendy Bellissimo Kids and Baby brands,” says Albert Pardo, vice president of 5 Star. “Her designs, coupled with our know-how, coincide with our company’s global strategies of bringing beauty and innovation to the consumer in a new and fresh way. With Wendy’s fashion sense and creativity, we are confident that it will be successful.” — S.G.



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