Promotional Impressions

Promotional Impressions is a free, monthly e-newsletter presented by Impressions and Promotional Products Association Intl. (PPAI). With a different market focus in every issue, Promotional Impressions provides product information, sales tips and marketing ideas that can increase your profits.

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Promotional Impressions: Right Products, Right Market, Right Now.




CURRENT ISSUE
Click here to view the July issue of Promotional Impressions.

This month’s issue features the following:
MARKET FOCUS:  Clubs and Associations
PROMOTIONAL SOLUTIONS: Three Things That Kill CRM...and How to Counter Them
PRODUCT SPOTLIGHT: Childrenswear


BACK ISSUES
June 2008.  The Government; Powerful Questions Can Increase Your Promotional Products Sales; Women's Wear
May 2008.  Construction Industry; Feeble Questions Can Kill Your Business; Teamwear
April 2008.  Not-for-Profit Industry; How to Make Your Spiritwear Shine; Spiritwear
March 2008.  Healthcare Industry; How to Hold On to and Leverage Superior Sales Knowledge; Plackets
February 2008.  Financial Industry; 7 Characteristics That Shape a Winner's Attitude; T-shirts
January 2008.  Education Industry; The Trust Factor; Crucial Tips for "Green Printing"; Organics and Sustainable Apparel
December 2007. The Year in Review: Top 10 Promotional Products Markets; Overcoming the Fear of Selling; Tips for Creating Monogram Magic; Denims & Wovens
November 2007. The Healthcare Industry; How NOT to Handle a Cold Call; Digitizing and Printing Tips for Jackets; Outerwear
October 2007. The Political Promotions Industry; Trends to Watch; Performancewear
September 2007. The Hotel and Motel Industry; Screen Printing on Jackets and Outerwear; Fleece
August 2007. Construction Industry; Heat-Applied Graphics Transform Custom Fashion; Children Apparel Trends
July 2007. Education Industry; Innovative Marketing Boosts Sales; Teen Apparel
June 2007. Non-Profit Niche; New Techniques Offer Eye-Catching Options; Corporate Wear
May 2007. Financial Industry; Decorating Tough Teamwear Fabrics; Teamwear
April 2007. Energy Industry; Creating an Expert Sales Force; Women's Wear
March 2007. Computer Software and Hardware Companies; Running on Creativity; T-Shirts
February 2007. Insurance Industry; Paul Kiewiet on the Real Spirit of Partnership; Headwear
January 2007. Top 10 Industries for Promotional Products; Case Study: If the Shirt Fits; Plackets
December 2006. Spirits Industry; Open House for a Print Company; Terry & Totes
November 2006. Restaurant Industry; Promotional Products for Restaurants; Restaurant Embroidery Options; Wovens and Workwear Products
October 2006. Pharmaceutical Industry; New Product Brand Awareness; Jackets; Computer Products
September 2006. Employment Services Industry; Fund-raiser for a Non-Profit Foundation; Fleece; Luggage
May/June 2006. Print/Broadcast Media; Promotional Campaign for New Women's Section; Games; Women's Wear
April 2006. Telecom; Raising Awareness about New Services; Golf Products; Spiritwear
March 2006. Medical Practices;Creating Upscale Promotions; Magnets, Stickers and Decals; T-shirts.
February 2006. The Write Stuff; Placket Shirts; Recruitment Campaigns.
January 2006. HVACR; Attracting New Customers; Outdoor Products; Headwear

SGIA Launches Current Issues Blog
Fairfax, Va.-based Specialty Graphic Imaging Association (SGIA) recently launched a blog that tackles the tough issues facing the specialty imaging industry.
November 20, 2008

Continental Offers Eco Totes in Time for Holidays
Continental Clothing Co., Los Angeles, recently added two totes to its EarthPositive collection, which is certified under the Global Organic Textile Standard and produced using renewable resources.
November 17, 2008

RhinoTech Debuts Adhesive System
RhinoTech, Sarasota, Fla., now offers RhinoMite Adhesive, an easy-to-use, flexible, durable two-part adhesive system.
November 17, 2008

GatewayCDI Launches Green Web Site
GatewayCDI, a St. Louis promotional products distributor, recently launched gateway-green.com, an eco-friendly Web site featuring green information and trends in the promotional products industry, eco-friendly products and the company's green initiatives.
November 14, 2008

Charles River Teams with Gear4Good
Charles River Apparel, Medford, Mass., recently partnered with Gear4Good, a program that is part of The Mountain Fund, a non-profit organization that assists impoverished mountain communities with healthcare, education and human rights around the world.
November 07, 2008